A CanEye typical reader is between the ages of 18-25; they are adventurous and have a budding interest in the art of photography. The magazine has not a gender or ethnicity specific as all our readers share a lifestyle rather than being membership of a particular community.
Many of our readers are university students or went into the workforce straight out of high school. They are in social class DE, however, they are aspiring to be in the social class of ABC1. Our magazine is mostly local and our readers study in the University of Hertfordshire or live in the Hertfordshire area.
They all like big cities and live in urban areas with lots of people and plenty of things to do, where they can find inspiration and different places to photograph each day. They are never bored!
On days off you will find our readers carrying their cameras in either Central London or anywhere bustling with people, hip and fun, always looking for great places to capture photographs full of character. Apart from photography and art, they also love travelling, listening to music (they will always have the last hits on their Ipods), and going to music festivals. They like shopping, reading fashion magazines and wearing the last trends (they usually customize their clothes!).
CanEye readers are Internet savvy and have social media down to a fine art; they enjoy blogging travel photographs, portraits of interesting people and art photography. They spend hours surfing on the Internet looking for inspiration and contacts. Even if they are mostly students, our readers will spend quite a lot of money in the last technology such as Iphones, MacBooks, and BlackBerrys… and obviously, they are always trying to save money for new cameras, photography equipment and even trips away to take fantastic photographs.